01 - INVISIBILITYWe encourage the use of the so-called "invisible" cultural heritage, made up of all those little-known and little-used assets and sites02 - ACCESSIBILITYWe create tools to virtually break down architectural barriers and make cultural places accessible and usable by all.03 - TECHNOLOGYWe provide technology to favor the expanded experiential fruition and the attractiveness of cultural places